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Instructive-content creation, and QR-code management, for the communications and marketing of horticultural products.

WEB CONTENT

DEFINITION OF THE QR CODE AND RESPECTIVE WEBPAGE

The QR code is printed on the in-store spec sheets as well as on the plant-pot tags. When they scan the code with a smart phone or tablet, they are brought to the appropriate webpage; in this case, that of the plant they’re considering buying.

WEBPAGE CONTENTS

Top section (in-store)


Goals: To generate extra sales and optimise staffing

  1. Name of the plant
  2. Photo
  3. Pictograms showing the basic characteristics(exposure, size, hardiness zone, flowering time, etc.)
  4. Ease-of-care index (watering, fertilization, pruning, insects and diseases, etc.)
  5. Description (attractive traits, tolerance, growth, toxicity etc.)
  6. List of related products (with photos) *
  7. Promo Johnson box (e.g. 30% off on fruit-tree fertilisers) *
  8. Companion-planting suggestions *
  9. Ad (e.g. ad sponsored by a supplier) *
  10. Soil types
  11. Subsidiary photos

Lower section (at home)


Goals: To generate traffic and increase top-of-mind

  1. Planting
  2. Watering (frequency and quantity)
  3. Fertilising (formula, frequency and quantity)
  4. Pruning (how, what and when)
  5. Dividing and transplanting
  6. Winter protection
  7. Phytosanitary issues (insects and diseases)
  8. Recipes

 

* Available upon additional payment only.

Contact us:

Phone: 514 253-0606,E-mail: info@bipfloral.com

5042 Dickson Street Montreal QC Canada H1M 3L3