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Instructive-content creation, and QR-code management, for the communications and marketing of horticultural products.

WEB PAGES / QR CODES

Generic webpageMODULE A

CREATING QR CODES AND WEBPAGE CONTENT,
GENERIC PLANT HELPER VERSION

For each of the varieties you choose the module would include: the creation of the QR codes, the creation of the webpages (copywriting, graphics, launch), the programming to link the QR codes to the respective webpage.

The webpages can only be accessed by scanning the respective QR codes. The basic webpage comprises from 3 to 5 actual pages of text and 2 to 5 photos.

Personalised webpageMODULE B

CREATING QR CODES AND WEBPAGE CONTENT,
PERSONALISED VERSION

For an extra fee, each of the webpages can be personalised with your corporate colours and logo at the top of each webpage. The QR code for each plant and webpage for each of the companies that choose this option are unique, and are the only codes that can access that specific page. One of the advantages of this system is that as the season progresses, any part of the webpage can be changed.

This module allows the creation of webpages for which different options are available. These options could drive the consumer to a related list of products, and/or show them companion plants, promotions and ads etc.

For retailers and garden centres using their suppliers’ signage, the QR code is supplied digitally to the supplier so they can be inserted during printing.

These optional functions greatly improve the client experience and foster more sales.

PERSONALISED WEBPAGE OPTIONS

By definition, the webpage options can only be incorporated in the personalised QR-code and webpage preference. Prices include the graphic development, writing, layout and online launch.

Related-productsRELATED-PRODUCTS LIST OPTION

The list of related products would show the consumers complementary products required for or aiding the maintenance and/or planting of the plant.

For garden centres, this unique option would foster increased cross-selling.

In order to exercise this option, the retailer would need to supply us with the product list (soils, fertilisers, supports etc.), as well as descriptions and photos of the products. No more than 10 products can be used with this option.

Prices include list personalisation (logo and colours), page layout, writing, online launch, and one hour for retouching the photos..

Companion-plant suggestionsCOMPANION-PLANT OPTIONS

Consumers are always looking for companion-plant suggestions. For any given variety, up to 3 plants can be suggested, and the consumer could look at the webpage of each of the proposed plants. This option should result in increased sales. Plant Helper can create the suggestions from the retailer’s list of available plants.

Promo boxPROMO JOHNSON BOX OPTION

The advantages of this type of box are almost limitless, but it is ideal to propose special product-launch offers to clients who scan the QR code. The box’s visuals could easily change from one type to another and from week to week. For example, you, the retailer, could offer a 50% discount on lawn-fertiliser to whoever scans the QR code, then they would simply have to show the offer on their smart phone at the cash.

Ad optionAD OPTION

This ad space could provide corporate visibility to retailers or sponsors. For instance, one could offer suppliers the chance to advertise on these pages, which are seen specifically by prequalified consumers who have actually purchased plants recently. A great way to share your costs.

Contact us:

Phone: 514 253-0606,E-mail: info@bipfloral.com

5042 Dickson Street Montreal QC Canada H1M 3L3